Marketing

Cannes Lions award
Marketing

Novartis’ ‘Relax Your Tight End’ wins Cannes Pharma Grand Prix

Pharma companies and healthcare agencies came to Cannes chasing a creative hot streak. This year, pharma finally found one.
Ben Adams Jun 23, 2026 9:06am
showdown clash versus vs crash lightning fight dispute

Alnylam scolded over promotional activity after Pfizer complaint

Jun 22, 2026 9:46am
Man holding remote control in dark room with TV and red and blue lights

Eli Lilly, Novo Nordisk top AI citation share

Jun 22, 2026 8:07am
Abstract collage showing pharma marketing themes including a smartphone social media post engagement icons charts email

Big Pharma's Big Brand: Eli Lilly

Jun 22, 2026 4:00am
Wegovy pill oral wegovy obesity semaglutide

'Familiarity' with oral Wegovy has triggered its quick uptake

Jun 18, 2026 11:15am
A shot from GSKs Carry On ad for Exdensur showing women walking toward the sea and the product logo

GSK runs first DTC ad for would-be asthma blockbuster Exdensur

Jun 17, 2026 11:55am