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Getty Image picture of peanut butter and nuts to show allergy

Marketing

Genentech and Novartis dish up food allergy microdrama series

Genentech and Novartis have sponsored a four-part microdrama series about young people with food allergies in New York.

Nick Paul Taylor Jun 10, 2026 6:28am

Evofem Biosciences Phexxi birth control

Evofem’s Phexxi bets big on 'microfeminism' with viral TikTok

Jul 22, 2025 12:28pm

Organon Nexplanon romantasy commercial

Organon taps into 'romantasy' craze with new Nexplanon ad

May 13, 2025 2:10pm

The messages from three of Genentechs Ask About ALK TikTok videos

Genentech takes to TikTok to push biomarker testing message

Aug 2, 2024 7:15am

TikTok app

Amid looming TikTok ban, pharma users need 'agility': Ogilvy VP

Mar 20, 2024 4:45pm

children on phones

Senators urge FDA to fix gaping holes in oversight of DTC ads

Feb 20, 2024 6:22am