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Deadline Approaching: Apply for the Fierce AI Innovation Awards

celebrity spokespeople

Mariska Hargitay
Marketing

BMS taps ‘SVU’ detective to investigate myeloma in new campaign

Actress Mariska Hargitay looks back on her late father's multiple myeloma journey in BMS' "Investigate Myeloma" campaign.
Zoey Becker Jun 8, 2026 1:17pm
US Soccer star Tyler Adams in Haleons campaign

Haleon scores branding goal with star-studded soccer offensive

Apr 28, 2026 10:15am
Bayer Ludacris One A Day multivitamin campaign

Bayer signs Ludacris to One A Day multivitamin campaign

Mar 27, 2026 10:47am
Abbott Full House Cologuard campaign

Cologuard taps ‘Full House’ stars to talk colon cancer screening

Mar 24, 2026 12:13pm
Bristol Myers Squibb Time Back SXSW panel

BMS brings Ashley Park aboard campaign honoring oncologists

Mar 18, 2026 11:25am
AstraZeneca Joshua Jackson Gritty Get Body Checked Against Cancer campaign

AZ recruits Joshua Jackson, Gritty to cancer screening push

Mar 11, 2026 1:00pm

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