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sales reps
Marketing
Biogen plots 30% Leqembi field force bump, omnichannel campaigns
The partners are sharing materials, which describe details such as Leqembi’s mechanism, via channels including physician office print and video.
Nick Paul Taylor
Apr 25, 2024 6:58am
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Pharma's new marketing mix brings closer collabs with sales reps
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The drive to digital in pharma marketing is 'overwhelming' docs
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